Class Of 1984

Written by Administrator

Class of 1984 are an alternative Rock Band situated in Cork, Ireland with a growing online fan-base. Myspace has been the main area of online traffic for the band but they needed to separate themselves from the thousands of bands online and expand on the traditional Myspace website.The goal was to drive some of this traffic to their new website

They already had a website but it lacked flexibility and more importantly was not generating response. Class Of 1984 required a site that would be easily manageable, look professional in an already overcrowded marketplace and most importantly significantly increase their fan-base.

They decided on a Flash based website with an XML content management system in order to upload current band news, multimedia files, tour dates and most importantly expose there unique image and music.

How Did We Help?

The one thing about a Web site, it always changes! Jamjo Design makes it easy to add articles, content, images, videos, and more. Site administrators can edit and manage content 'in-context' by clicking the 'Edit' link. Webmasters can also edit content through a graphical Control Panel that gives you complete control over your site.

Working with a design Class of 1984 had already invested in we were able to build their site incorporating an easy to use XML Content Management File, whilst still maintain the flexibility that is often lost with CMS systems.

When building the site our 2 main concerns were making sure the site performed well in the search engines and that users engaged with the site by leaving their details. The Jamjo Design Online Marketing team quickly identified that one of the most effective ways to do this was to strip the content right back, the old Jamjo Design site was jammed full of information about the band, so often people would not get in touch or get bored. By restructuring this content and pushing the user to leave their details to receive information such as a latest news and tour dates or new songs.

The teams involvement did not stop there though once launched they have executed a strategy to ensure the site achieves great rankings in search engines and stays there whilst managing Class of 1984's ongoing development of their website.

The Great Results!

The site now looks great and visitors are now spending twice as long on the site. More importantly thanks to the SEO work we are performing they are now ranking well for their key music terms and have seen a massive increase in traffic due to their page one Google rankings for these highly searched, highly competitive terms.

Testimonial

“It was a pleasure to work with these guys...from the development stage right through to the finished website...they delivered something that we were all very happy with...on time and to our own needs”