Google, Bing, Yahoo etc etc. Search is still the primary way that potential customers find, research and shop for purchases, by quite a big margin actually. And even with the rise in recommendations via social networks and social media, search is still used to then find the best price or a reputable retailer, or reinforce the recommendation of any brand online.
So having your products & website rank as highly as possible in search engine results is an extremely good thing, and can make a huge difference to the amount that you take in at the checkout desk. In the case of top supermarkets and stores, ranking just one or two places higher can make a difference of millions to their profits, particularly if they are in the ‘top three’ results for a specific search, as those results get 70% of all of our clicky fingers. Read More…
Comments